Video, could Chrysler buy Tesla?
Sort of a neat video, but what stood out immediately is that they have an electric Lotus Europa. Tesla anyone? Is this the first shot over the bow of someone buying Tesla? Surely it would be cheaper for Chrysler to just buy Tesla, than the reinvent the wheel (Electric powered Lotus).
On the surface of it, Tesla is just getting started, but they need a dealer network, and they need a finance agency and staff training to grow beyond just a boutique manufacturer. Sure it’s all the rage here in California, but what happens if your Tesla breaks down in Vegas?
These are all problems that large manufacturers have already solved. But what they haven’t solved is branding. Chevrolet is a great brand that doesn’t mean “Electric” to me at all. Toyota is considering a “Prius” brand for future alternative fuel cars, and I have to say that could be a smart move.
Tesla would be a great brand name for this sort of strategy, lord knows Chrysler could use an injection of fun while selling off the Viper.